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MasterCard Worldwide - Page 2
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| MasterCard Survey: Consumers Continue to Embrace Ethical Shopping in Asia/Pacific
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To date, MasterCard has launched 20 Purchase with Purpose initiatives across 14 markets in Asia/Pacific, Middle East and Africa benefiting a host of women's empowerment and youth education causes.
"With MasterCard Purchase with Purpose, we feel that we are truly living up to our role at the heart of commerce - bringing together our merchant partners, customer banks and cardholders to empower and benefit the less fortunate in our community," added Tan.
While Asia/Pacific consumers are looking to shop more ethically, one in two of those polled in another MasterCard consumer survey are planning to make a charitable contribution in the next six months. Respondents in the Philippines (68%), Hong Kong (66%), Malaysia (63%) and Indonesia (62%) were the most charitable within the region.
The survey conducted from 13 September to 11 November 20102 and involved 10,502 consumers from 24 markets3 across Asia/Pacific, Middle East and Africa. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The survey and its accompanying reports do not represent MasterCard financial performance.
Among the Asia/Pacific markets, the charitable consumers were mostly married (51%) and 55 years and above (57%). Women (50%) are slightly more inclined towards making a charitable donation than their male counterparts (48%).
In comparison, the Middle East markets were much more charitable, with 70% planning to make a donation in the next six months. Similar to Asia/Pacific, the charitable consumers were mostly married (72%), 55 years and above (77%) and female (71%)
Of all the consumers looking to make charitable contributions, across the 24 markets surveyed, the majority plan to donate 1-2% of next year's annual salary. Kenya stood out with the 50% planning to donate more than 5% of next year's annual salary.
Please click here to download this report in PPT format.
MasterCard and its Suite of Research Properties
MasterCard puts out a series of ongoing consumer surveys and research Indices in the Asia/Pacific, Middle East and Africa. These include the MasterCard Survey on Consumer Purchasing Priorities, the MasterCard Worldwide Index of Consumer Purchasing Resilience, the MasterCard Worldwide Index of Consumer Confidence and MasterCard Worldwide Index of Women's Advancement.
Besides these, MasterCard also regularly releases its Insights reports; the series is part its ongoing research and analysis of business dynamics, financial policies and regulatory
2 Respondents were asked if they planned to make any charitable donation in the next 6 months. All references in the release to the next six months refer to the six-month period following the consumer survey conducted between 13 September and 11 November 2010.
3 Markets surveyed include Australia, China, Egypt, Hong Kong, India, Indonesia, Japan, Kenya, Kuwait, Lebanon, Malaysia, Morocco, New Zealand, Nigeria, Philippines, Qatar, Saudi Arabia, South Africa, South Korea, Singapore, Taiwan, Thailand, United Arab Emirates and Vietnam.
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