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MasterCard Worldwide - Page 2
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| Eight in Ten Respondents in Asia/Pacific, Middle East and Africa are Satisfied with Online Shopping: MasterCard Survey
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Other key highlights from the survey include:
- 43% of respondents tend to browse online but would only purchase online occasionally, 34% of respondents browse and then proceed to purchase online and 18% of respondents reported that they browse online but would only make the purchase through offline channels. The incidence of people browsing and then purchasing online has increased in most countries as compared to 2008, but is most pronounced in China, Thailand & India.
- Most people (84%) do plan ahead when it comes to making purchases online. This is particularly true in Australia, Japan and New Zealand, with about 9 in 10 respondents claiming they would plan before purchasing an item online.
- Japan, specifically, has seen the most significant increase (84% to 94%) in the number of people claiming that they would do advanced planning prior to purchasing online.
- High tendencies of impulse shopping triggers were observed in India for home appliances (52%) and CDs/DVDs (53%), in China for books/arts (52%) and groceries (51%) and Thailand for ladies' clothing/accessories (55%) and South Africa for CDs/DVDs (50%).
- Top reasons for visiting merchant websites include checking the latest information on products (79%), checking promotional deals (62%) and the intention to make a booking/purchase (60%).
NOTE TO EDITORS: This news release is distributed with the following:
- Click here for more detailed information on the survey findings
- A you-tube video comprising further insights from Garth Viegas, senior business leader, Intelligence & Planning, Asia/Pacific, Middle East & Africa, MasterCard Worldwide can be accessed at http://www.youtube.com/watch?v=KA-uRUflbkA
MasterCard and its Suite of Research Properties
The MasterCard Worldwide Index suite of research products in Asia/Pacific, Middle East and Africa includes the flagship MasterCard Worldwide Index of Consumer Confidence, and the MasterCard Worldwide Index of Consumer Purchasing Resilience, both of which are released six monthly, and MasterCard Worldwide Index of Women's Advancement, which is released annually.
Besides these, MasterCard has released the annual survey on consumers online shopping habits since December 2007 and this is the third survey conducted by MasterCard. MasterCard also regularly releases Insights reports; the series represents in part its ongoing research and analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 70 Insights reports have been produced since 2004. MasterCard has also released a series of four books on Asian consumer insights, authored by its Asia/Pacific economist, Dr. Yuwa Hedrick-Wong and published by John Wiley & Sons.
The MasterCard Indexes and Insights reports are available at www.masterintelligence.com
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