Demand for Luxury in Asia/Pacific: Driving Force and Market Dynamics in the Next Ten Years
by Dr. Yuwa Hedrick-Wong
Economic Advisor, Asia/Pacific
MasterCard Worldwide
Challenges of Marketing Luxury Goods in China Market
by Prof. Pierre Xiao LU, PhD
School of Management, Fudan University
Perception of the Value of Luxury Brands in Asia
by Christian Koenig
Director, ESSEC Asian Center, Singapore
The MasterCard Insights series consists of ongoing research and analysis of business dynamics, financial policies and regulatory activities. This series started in Q2, 2004. While reports were originally focused on the Asia/Pacific, MasterCard published the first of its Global Insights Reports - China and the New Global Economy - Q2, 2006, adding to its commitment to provide cutting edge research and share knowledge in new areas. A total of 34 reports have been released to date.
Click on the Regions below to see the complete list of MasterCard Insights Reports.
Launched in 1993, the MasterIndex of Consumer Confidence has proven to be an excellent barometer of general consumer pulse in Asia/Pacific. The twice annual survey analyzes prevailing consumer perceptions of economic conditions for the next six-months and is regarded as a valuable tool in the understanding of shifts in consumer sentiment, as well as in the identification of changes in market paradigm. It is the most comprehensive and longest running survey of its kind in the region.
Click on the Regions below to see the complete list of MasterIndex of Consumer Confidence Reports.
The MasterCard Worldwide Survey on Consumer Purchasing Priorities provides valuable insights into consumers’ savings and expenditure behavior and their discretionary spending priorities for the six months ahead. In particular, the series covers Consumer Purchasing Priorities including Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping.
The MasterCard Worldwide Index of Women’s Advancement is part of a sustained effort by MasterCard to measure the socioeconomic standing of women across Asia/Pacific, Middle East and Africa. The Index is comprised of five indicators: Business Ownership, Business & Government Leadership, Workforce Participation, Regular Employment Opportunities and Tertiary Education.
The MasterCard Worldwide Online Shopping survey, which is conducted annually, serves as a benchmark that measures consumers’ propensity to shop online. The research sheds light on consumers’ online shopping habits including their purchase intent, bridges and barriers to online shopping as well as items typically purchased online.
The MasterCard Worldwide Ethical Spending survey, which is conducted annually, sheds light on the ethical spending habits of consumers – providing insights on receptivity to purchasing eco-friendly, fair trade products or where a percentage of the sale is donated to a cause.
@2012 MasterCard International Incorporated | All Rights Reserved
